Food Sales at retail requires an experienced sales force to know how to properly present product samples, offer comparisons to competitive products/brands, and to know what type of program, packaging and signage the retail customer is looking for currently. A solid sales force understands retail goals, profit margins and the latest corporate initiatives that a buyer is looking to meet as part of their annual goals.

I.I.D.A.’s team of food experts takes food presentation and retail programs seriously. From the moment you start working with I.I.D.A. you will understand that our team will push you to put the best program possible to assure your success and help you stand out on the shelves, refrigerated, or freezer sections of any food driven retailer. We’ll guide you through the merchandising, sampling and promotional process and work to help you succeed faster and hold the valuable shelf space at North America’s top retailers!